Business cases – Sustainable Branding Days 2022

A lot is happening in the Jakobstad region and it’s companies when it comes to sustainability and circular economy. Read what Prevex, Ingsva and Fazer had to say on the topic.

Prevex – Marko Nylund, CEO

Prevex works consciously with both sustainability and transparency. 

  • Our goal is to make everyday life more sustainable, says Marko Nyund, CEO at Prevex.  We believe that what’s good for the planet is good for business. 

Prevex products must contain at least 60% recycled plastic.

  • We strongly believe in our journey towards enhanced  sustainability. It’s about being genuine and believing in the company’s values. If a customer doesn’t appreciate our goals concerning sustainability – then it might not be the right customer for Prevex.

Read more about Prevex’ sustainability journey:

INGSVA – Elisabeth Andersson, Marketing Manager

Elisabeth Andersson, marketing manager of Ingsva, presented “Safe and sustainable Travel” as a business case. During the pandemic, Ingsva focused on a new strategy for sustainability.

Safe and sustainable travel is a concept that we split up in many areas extending throughout Ingsva.

If we look at safe and sustainable travel from the customer perspective, several factors contribute to this journey: our environmental responsibility, our personnel responsibility and our responsibility over the vehicles.

Fazer – Heidi Puolitaival, ESG Manager

It’s a fact that the food industry is transforming fast right now. Heidi Puolitaival, ESG manager at Fazer, presented the company’s ongoing journey in alignment with their vision and mission: “Towards perfect days” & “Food with a purpose”.

Sustainability and responsibility have become a part of a broader set of expectations, and key considerations when consumers make purchase decisions.

Puolitaival presented the company’s work on reducing food waste and how the demand for sustainable products and innovations are growing right now.

Sustainability is an important strategic theme embedded in everything we do at Fazer, starting from how the company is managed, to our operations and supply-chains, new product innovations and foodtech, marketing and branding campaigns. Puolitaival pointed out that communication is a clear must when it comes to sustainability.

It’s important to understand how to communicate values and create transparency – this is something that will strengthen the value of the company. Our code of conduct is a very important tool for Fazer and that also means that the organizations we cooperate with should follow our code.

Read more about Fazer: